SHIV — The Lure That Actually Does the Work

Think of the SHIV as the fishing buddy who never brags and always lands the weird one that got away. Co-designed with MLF Collegiate Champion and Bass Opens angler Dylan Fogarty, this lure delivers relentless, forward-facing sonar-friendly action and a rolling profile that makes bass reconsider their life choices.

This is for anglers who use forward-facing sonar and expect lures to perform the paperwork: anglers who want more bites, cleaner presentations, and fewer “if only” campfire stories. AXG Life, Life, Adventure-Ready — now with better odds.

Key Features & Design

• Co-designed with Dylan Fogarty — real angler input, real performance.
• Forward-facing sonar compatible — optimized to work with modern electronics without confusing readings.
• Deep‑V belly — responds to the slightest rod movement for an unmatched rolling action.
• Slices through the water column — precise, consistent action whether you twitch, burn, or deadstick.

Performance & Benefits

Stop relying on guesswork. The SHIV’s deep‑V belly turns subtle rod twitches into a lifelike roll that bass can’t ignore. It keeps a stable, enticing presentation on forward-facing sonar so your electronics show fish and your lure shows personality. Whether you’re flipping docks, working laydowns, or reading structure on your screen, the SHIV makes those fish commit—less fumbling, more hooking.

Built for days when the fish are picky and the stories need to be better, this lure helps you stay focused on the water and not on making excuses. In short: better action, better sonar behavior, better chances for the one you tell everyone about later.

Want better catches and fewer “almosts”?

Add the SHIV to your tackle and watch the line sing. Toss it in your gear bag and make better campfire stories.