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A portion of every sale supports these charities

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Lures

Lures

(90 products)

Shiny, flashy, wiggly - lures are basically the Vegas showgirls of fishing. The difference? These actually get you results. From topwater explosions to deep-diving action, AXG offers lures that bring fish to the party and make you look like you know exactly what you’re doing (even if you don’t).

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Dog Hugs Cat (1)
Fish or Die Bait Company (15)
Invasive Custom Lures and Baits (7)
OBA (1)
PavLures (10)
Reaction Tackle (43)
WM Bayou (13)

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Welcome to the AXG Life Store

AXG Life is a brand built on patriotism, community, and adventure. While we’re starting out “supermarket style," offering a wide variety of gear, apparel, and essentials from trusted companies, our heart is in supporting small U.S. businesses. That means most of what you’ll find here comes straight from American suppliers and makers who share our values of quality and grit.

Every purchase in our store also fuels impact: we donate to four charities equally, every quarter, honoring Veterans, first responders, K9 heroes, and the next generation of conservationists. Shopping at AXG Life isn’t just about finding great gear - it’s about supporting each other, giving back, and living boldly.

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