Easy returns policy Learn more >

Free Shipping on orders over $75

Product type

All
Accessories
Accessory
accessory mounts
Ads
Advance Series Holster
air conditioner
Ammo Bag
Ammo Carrier
Angling Tool
Apparel
Apparel & Accessories
Assault Systems Rifle Case
Assault Systems Special Weapons Case
Assault Systems Sub-Machine Gun Cases
Athletic Pant
Back Up Iron Sights
Backpack
Backpacks
Bag
bags
Bags Backpacks and Cases
Ballistic
Baton
Batteries
Battery Booster
Battle Belts
Beanie
Belts
Belts > Leather
Bib
Bike Light
Binoculars/Spotting Scopes
Bipod
Blades
Boating & Water Sports
Bobber
Body
Body Armor
Bore Sight
Braided Fishing Line
Camp Furniture
Camping
Camping & Hiking
Camping & RV
Car Decal
Catalog
Catfish Apparel
Catfish Bait
Catfish Baitcaster Combo
Catfish Baitcaster Reel
Catfish Hooks
Catfish Lip Grips
Catfish Power Handle
Catfish Reel
Catfish Rod
Catfish Spinning Reel
Catfish Vehicle Decal
CC Jacket
CC Sweatshirt
CC Vest
CCW Purse
Chase Light
Chest Holster
Cleaning Kit
Climbing Sticks
Coat Rack Hidden Storage
Coated fishing line
Cobra Belt
Combo
Concealment Holster
Concealment Pouch
Coolers
Coon Call
Covert Operations Cases
Decal
DECALS
Deer Grunt
Diversion Safes
Door Hangers
Door Mats
Drink Accessory
Drinkware
drop shot weights
Dry Fire
DryPack
Drypak Bag
Duck Call
Duffel Bags
Dura-Tek Holster
Duty Bag
Duty Belt
Ear Plugs
Ear Protection
Earmuffs
EDC Flashlight
Electric winch
ELECTRICAL
Elk Call
Everyday Discreet Carry
Fanny Pack
Filter
Fire Pits
Fishing
Fishing Baits & Lures
fishing reel
fishing-hooks
fishing-jigs
Fixed Blade Knife
Fixed Blades
Flags
Flashlights & Headlamps
Flashlights - Mounted Lights
Fluorocarbon Fishing Line
Folding Blades
Folding Chairs & Stools
Gear
Gear Bag
Gifts
Gloves
Grilles
Gun Accessories
Gun Display Cabinet
Hammock Parts & Accessories
Handbag
Handles
Hardware > Hardware Accessories > Tarps
Hardware > Tool Accessories > Flashlight Accessories
Hardware > Tools > Flashlights & Headlamps > Flashlights
Hat
Hats
Headband
Headlamp
Headwear
Heaters and Fans
Helmet
Hidden Gun Cabinet
Hidden Gun Cabinets
Hidden Gun Shelf
Holiday Stockings
Holsters
Hoodie
hooks
Hunt Ready System
Hunting
Hunting & Shooting
Hunting & Survival Knives
Hunting Pants
Ice Makers
In Wall Gun Safe
Jack
Jack mount
Jacket
jigs
Keychain
Kinetic rope
Kitchen Appliances
Kitchen Knife
Knee Sleeves
Knife
Koozie
Lanyard
Lasers
Law Enforcement
lead drop shot weights
LED Light
LED Light Whips & Rock Lights
LED Lights
Leggings
Lifting Straps
LIghting
Limit Strap
Long Sleeve Tee
LPVO
Luggage
Magnifiers
Maintenance
Mask
Mattress
Meat Bag
Medical Supplies
Messenger Bag
Miscellaneous
Monofilament fishing line
Morale Charm
Mounts
Multifunction Tools & Knives
Mystery Tee Pack
n/a
Night Vision
Onesie
other
others
Outdoor
Outdoor > Boating
Outdoor > Camping
Outdoor > Fishing
outdoor > outdoor other
Outdoor > Survival
Outdoor Accessory
Outdoor Chairs
Outdoor Gear
Outdoor Recreation > Camping > Camp Furniture
Outdoors
Packages
PAL series
Patches
Patio Bar Furniture
Pepper Shot
Pepper Spray
Phone Case
Pistol Case
Pistol Cases
Pistol Pouch
Plate carrier
Plate Carriers
Portable Toilets & Urination Devices
pouch
Predator Call
Prism Scope
Pullover
Racks
Rails/Mounts
Range Bag
Range Gear
Range Pants
Raw Fish Attraction
Rechargeable Flashlight
Recovery board
Recovery Kit
Red Dots
Reels
Replacement Reed
Resistance Bands
Rifle Case
Rifle Sling
Rock Lights
Rod Holder
Rod Socks
Rods
Rope sleeve
RZR Lighting
RZR Protection
RZR SAFETY
RZR Storage
RZR Suspension
Saddle Platform
safe
Safety
Safety Glasses
Safety Glasses Earmuff Set
Scope
Security Safes
Shackle
Sheaths
Shoes
Shooting
Shooting Targets
Shotgun Case
Shoulder Holster
Silicone Rubber Shoe Covers
Sinkers & Weights
Sleeping Bag
Slings
Slings and Scabbards
Small Pack Carry
Snatch Pulley
Snatch ring
Soft Plastic Lure
Soft Plastics
Soft Shackle
SOLAR PANELS
solarpannels
Sporting Goods
Sporting Goods > Outdoor Recreation > Boating & Water Sports > Boating & Rafting > Paddles & Oars
SPORTING_GOODS
Spray
Squirrel Call
Sticker
Stickers
Stun Gun
Survival
SWAG
Sweatshirt
T-Shirt
T-Shirts
T-Shirts and Jackets
Tackle Trays
Tactical
Tactical Accessories
Tactical Flashlight
Tactical Gear
Tactical Holsters
tactical pouch
Tactical Pouches
Tactical Vest
Tank
Tape
TEE
Tees
Tie-Down
Tools
Tow Strap
Trail bags
Trash bags
Treestands
Tungsten
Tungsten punch weights
tungsten weights
Turkey Call
Universal Safety
UNIVERSAL STORAGE
Utility Belt
Vehicles & Parts > Vehicle Parts & Accessories > Vehicle Maintenance, Care & Decor > Vehicle Covers > Vehicle Storage Covers > Automotive Storage Covers
Vehicles & Parts > Vehicle Parts & Accessories > Vehicle Storage & Cargo > Motor Vehicle Trailers > Boat Trailers
Vest
Vests
Wall Rack System
Wallets and Pocket Organizers
Water Bottle
Water Bottle Accessories
Water Bottles
Weapon Light Laser
Weight Lifting Belt
Whip
whip accessories
Winch rope
Winch Shackle
Wrist Wraps
X3 Protection
X3 SAFETY
X3 STORAGE
X3 SUSPENSION
YXZ Lighting
YXZ Protection
YXZ Safety
YXZ Storage
Zap

Apparel & Swag
Camping, RV & Outdoors
Hunting & Shooting
Fishing & Boating
Backpacking & Hiking
Tactical
Off-Road
Aviation
Morale Patches
More Fun

A portion of every sale supports these charities

Project K9 Hero

Sheep Dog Impact Assistance

Ecology Project International

K9s For Warriors

Learn More

Home
Lures

Lures

(90 products)

Shiny, flashy, wiggly - lures are basically the Vegas showgirls of fishing. The difference? These actually get you results. From topwater explosions to deep-diving action, AXG offers lures that bring fish to the party and make you look like you know exactly what you’re doing (even if you don’t).

Sort by

Best selling
Alphabetically, A-Z
Alphabetically, Z-A
Price, low to high
Price, high to low
Date, old to new
Date, new to old

Compare

View as List Grid

FiltersFilter & Sort

Applied Filters

Clear all

Sort by

Best selling
Alphabetically, A-Z
Alphabetically, Z-A
Price, low to high
Price, high to low
Date, old to new
Date, new to old

Availability

In stock (79)
Out of stock (35)

Clear

Price

From $

To $

From To

Clear

Brand

Dog Hugs Cat (1)
Fish or Die Bait Company (15)
Invasive Custom Lures and Baits (7)
OBA (1)
PavLures (10)
Reaction Tackle (43)
WM Bayou (13)

Clear

Your cart

Your cart is empty

Start shopping

Subtotal:$0.00 USD

Man holding a mug and credit card in front of a computer screen with a gaming interface.

Your VIP Pass to Shenanigans

Sign Up and Get 10% oFF your First Order

Join the AXG Life crew for secret deals, early gear drops, and discounts so good you might feel like you’re getting away with something.

By signing up, you agree to receive marketing emails. Your discount code will be emailed to you after confermation. Unsubscribe at any time.

Facebook
YouTube
Instagram
TikTok
Twitter

FREE SHIPPING

Orders over $75
EASY RETURNS

Hassle-free returns policy
VIP NEWSLETTER

Sign up and stay up to date

Welcome to the AXG Life Store

AXG Life is a brand built on patriotism, community, and adventure. While we’re starting out “supermarket style," offering a wide variety of gear, apparel, and essentials from trusted companies, our heart is in supporting small U.S. businesses. That means most of what you’ll find here comes straight from American suppliers and makers who share our values of quality and grit.

Every purchase in our store also fuels impact: we donate to four charities equally, every quarter, honoring Veterans, first responders, K9 heroes, and the next generation of conservationists. Shopping at AXG Life isn’t just about finding great gear - it’s about supporting each other, giving back, and living boldly.

Facebook
YouTube
Instagram
TikTok
Twitter

More about AXG

AXG Life Website
Giving Back
Contact
YouTube
TikTok
Facebook
Instagram
Search the AXG Store

The Legal Stuff

Refund Policy
Terms of Service
Privacy Policy
Data Deletion

Your VIP Pass to Shenanigans

Join the AXG Life crew for secret deals, early gear drops, and discounts so good you might feel like you’re getting away with something.

Payment methods accepted

Country/Region

United States (USD $)

Compare /4

Choose options

Item added to your cart.

View cart